minimalist design
Minimalism in Design: Can You Be Too Simplistic?

Today, Minimalism in graphic design dominates, and almost everyone agrees that this is a good thing. But too much of…


6 tips to avoid cliches in graphic design
6 Tips to Avoid Cliches in Graphic Design

It’s possible to get noticed and remain true to your brand in the noisy world of digital marketing, but standing out of…


visual persuasion
Science Says: Visual Persuasion Is Paramount

Visual persuasion is the most important component of modern marketing. The reason is simple and scientific: our brains…


effective branding
10 Reasons Why Your Company Needs Effective Branding

Probably every adult living on the planet Earth can name the company behind some of the most recognizable brands.…


launching pathwater
Launching Pathwater in China

‘Launching Pathwater™ in China’ was the final project for my International Marketing class at Harvard Extension School,…


powerful presentation
10 Tips for a Powerful Presentation

While presenting, never forget to whom you are speaking. Know how to master your language, story, and emotions to…


storytelling
The Power of Storytelling: 4 Strategies to Improve Presentations

Learn all about the power of storytelling and how to leverage storytelling to deliver more effective presentations.


branding slide
Three Benefits of Hiring a Presentation Designer for Your Next Project

PowerPoint and Keynote Presentations are powerful tools for marketing presentations, sales pitches and for simply…