A logo shop asks what colors you like. We ask who you’re up against, and what has to change in how buyers see you. Positioning first, logo last. Tying those decisions to business outcomes is how our branding work has ended up behind $100M valuations.
02.Builtfortheroomsthatmatter
Your brand shows up in investor decks, enterprise RFPs, conference stages, and LinkedIn profiles. A corporate identity that holds in one of those and falls apart in the others costs you deals, usually without anyone telling you why. We design for all of them at once. We built DTF Advisors’ brand identity, and the firm went on to raise $100M for Fund I. Lumen Partners came to us as a European ESG fund competing against much larger firms.
03.Strategyanddesign,nohandoff
The person who runs your competitive analysis is the person who presents the concepts and writes the guidelines. That person is the founder: part of six startups, two exited, then 16+ years in Bay Area tech. Execution runs through a small senior team. No account managers, no juniors learning on your budget.
We learn your business, your market, and what your competitors are doing. Interviews, research, competitive analysis. New brand or rebrand, we find the positioning gap before touching a single visual. Brand development starts here.
YOU GET: Competitive analysis, audience profile, brand positioning brief.
(Step 2)Strategy
We define your positioning, messaging, and brand personality. This is the foundation everything else is built on. You approve the strategic direction before design begins.
YOU GET: Positioning statement, messaging framework, brand personality guidelines.
(Step 3)Design
Logo concepts, color systems, typography, visual elements. Every choice traces back to the strategy. Three revision rounds to get it right.
YOU GET: Logo suite, color palette, typography system, brand application mockups.
(Step 4)Delivery
Brand guidelines your team can actually follow. All source files, usage rules, and a walkthrough so nothing breaks after handoff.
YOU GET: Brand guidelines document, all source files, usage guide, team rollout session.
TIMELINE: Brand Foundation 4-5 weeks. Brand System 6-8 weeks. Brand & Narrative 8-10 weeks.
Testimonials
Whatourclientsaresaying.
Zamora Design provided us with exceptional corporate branding guidelines for our new fund of funds. They quickly grasped our vision, combining strategic insight with creative design to produce a polished, professional brand identity. The clear, practical guidelines have already elevated the quality of our investor presentations and communications. I would recommend them to anyone seeking top-tier branding support.Ning Kong, VC Investor & Startup Founder
Borja Zamora and Zamora Design are my top competitive advantage as a marketing and creative solutions executive. I collaborate with leading global brands that trust my creative team with their brand assets for large-scale national digital campaigns. Borja's exceptional design, branding, and user experience expertise result in stunning materials that assure our clients we will handle their brand assets with the utmost care. We trust Borja with our highest-profile projects, which consistently generate eight figures in annual revenue. Beyond design, Borja's expertise in website development, SEO, and paid advertising strategies is unparalleled in my 16 years in the industry. He also laid the marketing foundation that led to Aki Technologies' successful acquisition by Inmar Intelligence. If you're considering Borja for his marketing or design expertise, you can expect his work to deliver positive ROI for your business. He comes with my highest recommendation.SVP, Marketing Inmar Intelligence
Borja is super friendly and can grasp what your needs are quickly. We set out what we wanted to achieve and he worked to achieve it how we agreed, rather than trying to push his own agenda. The final result was extremely professional.Max Doyle, GP at Freight Ventures
Borja did a complete remake of my website and I couldn't be more happy with the result. Apart from being an absolute pleasure to work with and a true professional, the product was better than I could have imagined. The followup and ongoing support is much above and beyond what I would ever have expected. Harry Adelson, N.D. Naturopathic Physician, Founder of Docere Clinics
Borja is extremely thorough, thoughtful and creative in everything he does for his projects.Kelly Burke, sfBig CEO & Executive Director
Zamora Design can take any idea/feedback you have and turn it into legitimate marketing materials that you're proud to share with your clients.Alvin Chachra, Head of Performance at Sabio
Borja did a fantastic job with my project. Highly competent work and ahead of schedule! Will certainly recommend and work with again.Dave Pazgan, Founder of Thrive Brands
Brand identity design is the process of creating a company’s complete visual and strategic identity. At Zamora Design, brand identity projects include competitive positioning, logo design, color systems, typography, brand guidelines, and application mockups. The goal is a cohesive system that positions the company for funding, enterprise deals, and market growth. Projects range from $18,000 to $45,000.
Brand identity projects run $18,000 to $45,000 across three packages. Brand Foundation at $18,000 covers positioning, competitive analysis, a logo suite, color and typography systems, guidelines, and three application mockups, in 4 to 5 weeks. Brand System at $30,000 adds verbal identity, brand architecture, expanded guidelines, eight mockups, and a team rollout session, in 6 to 8 weeks. Brand & Narrative at $45,000 adds investor narrative development and the pitch deck that uses the brand, in 8 to 10 weeks. Zamora Design prices on scope, not hours.
Brand positioning defines where your company sits in the market relative to competitors and alternatives. For tech companies it determines whether investors see a category leader or a follower, and whether enterprise buyers shortlist you or skip you. Zamora Design starts every project with competitive analysis and market mapping before any visual design. That sequence is what separates a brand that looks good from one that closes deals. We positioned Lumen Partners, a European ESG fund, against firms many times its size.
You’ve changed and the brand hasn’t kept up. Or you’re entering a market where your current identity creates friction. Or prospects keep misreading your positioning. Company rebranding works best when it’s tied to a business milestone rather than a change of taste, so a funding round, a new market, or new leadership are the usual triggers. Rebrands follow the same story-first process as a new brand, and Zamora Design has rebranded companies from pre-seed through acquisition. Work starts at $18,000 and runs 4 to 10 weeks, whether that’s a full rebrand or a lighter brand refresh.
Yes. Startup branding is one of the two situations Zamora Design sees most, alongside rebranding for growth-stage companies. For startups the focus is an identity that signals credibility before the product can speak for itself. You get a complete system: logo, color, typography, guidelines, and application mockups. Brand Foundation starts at $18,000 and runs 4 to 5 weeks.
Startups run on first impressions. Investors, hires, and early customers judge you off your deck, site, and profile before they know anything else. A branding agency built for startups moves at that speed and prices for a company still proving itself. Zamora Design’s branding work sits behind businesses that have passed $100M in valuation.
Most branding agencies for startups have never worked *at* a startup. Zamora Design was founded after six of them, three built and two exited, by a former Director of Strategy in Silicon Valley who holds a Masters in Strategic Management. Branding work has contributed to businesses surpassing $100M+ in valuation as of 2026. Every project starts with competitive positioning. You work directly with the founder.
Zamora Design delivers all source files in AI, EPS, SVG, and PNG, a comprehensive brand guidelines document, and brand application mockups. Brand System and Brand & Narrative projects also include messaging frameworks, voice guidelines, and imagery direction. Everything is organized so your team can use the system independently after delivery.
