sfBIG: A Non-Profit Website Re-Design & Branding Case Study
After successfully rebranding several non-profits, I was honored to be asked to do branding and website redesign for…
Lessons From The Worst Rebrands in History
What were the worst rebrands in history? Let’s look at 7 lessons in bad redesigns, from Coke to Twitter to The GAP,…
Revitalized Icons: 5 Of The Best Rebrand Examples
Dive into 5 of the best rebrand examples ever, with examples of rebranding strategies they used to drive growth and…
Brand Identity: How to Evolve It Without Losing It?
Once you’ve established a strong brand identity it can be hard to evolve it without fear of going too far. Follow 10…
10 Design Trends in 2024
Ask anyone and they’ll tell you the market is shifting. Most are probably talking about stocks or home prices, but the…
Using Neuroscience to Influence Design
Scientists have found how to use design to attract and influence your audience. Learn 9 ways I use neuroscience to…
10 of My Favorite Google Fonts and How to Use Them
We human beings don’t just read fonts. We feel them. Fonts are more than just letters that spell out words and…
How to Present New Branding Guidelines to Your Organization
Branding is one of the most important assets your company has – it’s your identity. It’s how you are perceived by the…
10 Reasons Why Your Company Needs Kick-Ass Branding
Probably every adult living on the planet Earth can name the company behind some of the most recognizable brands.…