Westward Whiskey: Design Case Study
Learn how Westward Whiskey, a new US spirits company, increased brand awareness and cut…
Best Google Fonts for Business and What They Convey
Typography is your brand's silent language. Before anyone reads a word, letterforms…
9 Presentation Types That Every Business Needs In Its Toolkit
Most companies build presentations reactively, creating decks the night before they need…
How to Deliver Brand Guidelines Presentations
Your brand guidelines exist. They're thorough. And nobody uses them. Research shows 95%…
Website Neurodesign Beyond the Homepage
Your homepage earns attention. Your other pages earn revenue. Landing pages, product…
Steve Jobs Presentation Style: 7 Principles That Made Him Legendary
Investors spend under four minutes reviewing pitch decks. Steve Jobs mastered high-stakes…
7 Logo Design Cliches That Make Startups Look Amateur
Most startup founders default to the same seven logo design cliches that scream amateur…
Hiring a Professional Presentation Designer: Strategy vs Aesthetics
PowerPoint and Keynote Presentations are powerful tools for marketing presentations,…
Presentation Software Comparison for Enterprise Teams
Your presentation software choice determines whether your team builds decks in 20 minutes or two hours. PowerPoint…
10 Design Principles That Actually Drive Conversions
Design decisions directly impact revenue. Stanford's Web Credibility Project found 75% of users judge company…
How to Design Memorable Presentations
Most presentations fail because they optimize for information density instead of memory retention. Audiences forget 70%…
Westward Whiskey: Design Case Study
Learn how Westward Whiskey, a new US spirits company, increased brand awareness and cut weekly design time through…
Best Google Fonts for Business and What They Convey
Typography is your brand's silent language. Before anyone reads a word, letterforms trigger unconscious emotional…
9 Presentation Types That Every Business Needs In Its Toolkit
Most companies build presentations reactively, creating decks the night before they need them. The result is scattered…
How to Deliver Brand Guidelines Presentations
Your brand guidelines exist. They're thorough. And nobody uses them. Research shows 95% of organizations have brand…
Website Neurodesign Beyond the Homepage
Your homepage earns attention. Your other pages earn revenue. Landing pages, product pages, pricing pages, and checkout…
Steve Jobs Presentation Style: 7 Principles That Made Him Legendary
Investors spend under four minutes reviewing pitch decks. Steve Jobs mastered high-stakes presentations using…
7 Logo Design Cliches That Make Startups Look Amateur
Most startup founders default to the same seven logo design cliches that scream amateur to investors. Industry-specific…
Launching Pathwater in China
‘Launching Pathwater™ in China’ was the final project for my International Marketing class at Harvard Extension School,…
Hiring a Professional Presentation Designer: Strategy vs Aesthetics
PowerPoint and Keynote Presentations are powerful tools for marketing presentations, sales pitches and for simply…