Flat design removes unnecessary elements, creating streamlined, efficient user experiences (UX) that work well across different devices. It also has a nostalgic charm that consumers love. But, as with any design trend, there’s always a shift on the horizon. Recently, a more layered and textured aesthetic has started to gain traction.

Neo-Brutalism Revisited

Neo-Brutalism is a design movement characterized by bold typography, raw materials, and geometric shapes. It’s a style that embraces stark contrast, drawing inspiration from the architectural Brutalism of the mid-20th century. It rose to popularity in the early 2010s and, while it never fully died out, it has been popping up more and more.

There are differences between the 2010s interpretation and today. Designers are modernizing Neo-Brutalism’s core elements to fit our contemporary tastes. The bold, bright colors are being interchanged with pastels and mixed with neutrals. The raw, unpolished look of Neo-Brutalism is being softened – slightly – making it more adaptable and appealing while still retaining its distinctive edge.

The Rise of Textured Experiences

Now, I am not saying flat design is going anywhere. Design trends never fully fade away. But as flat design makes way for more focus on creating impact, there’s a growing interest in textured user interfaces (UI) that add depth and complexity for a more immersive design.

Designers are experimenting with:

• Subtle gradients
• 3D effects
• Photorealistic elements

All of which create more engaging experiences. These curated textures increase a design’s visual interest and create a tactile feel, drawing users’ eyes across the page. They bring a sense of realism and impact that flat design often lacks. I like to think that when done well they bring a pop of personality that demands attention.