The project

I worked closely with MockUp.com’s (real name withheld for privacy reasons) founder to design a compelling pitch deck for their series A round. It starts with a traditional problem-solution approach before getting into a detailed competitive analysis: definition of the space, market trends, growth, competitive landscape, and market comparables. The deck closes with details on the founding team and a call to action (amount covered by NDA).

Color palette

#17406D

#88A8B9

#009DD9

#8870E1

“Strategic dementia is a loss of the ability to make rational business decisions because you are not sure of your strategy.”

⸺Christopher Surdak, Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

01. Intro Slides

Mockup Investor Deck Slide 1

01. Cover Slide

Mockup Investor Deck Slide 2

02. Intro 1: The Space

Mockup Investor Deck Slide 3

03. Intro 2: The Problem

Mockup Investor Deck Slide 4

04. Intro 3: The Solution


02. Product and Market Slides

Mockup Investor Deck Slide 5

05. Product Evolution

investor deck

07. Market Growth

investor deck

09. Competitive Landscape

investor deck

11. Market Comparables

investor deck

06. Market Trends

investor deck

08. Market Intelligence

investor deck

10. Market Potential


03. Internal Slides: Benefits, Team, Mission & Vision

investor deck

12. Benefits 1

investor deck

13. Benefits 2

investor deck

14. Benefits 3

investor deck

16. Vision & Mission

investor deck

18. Target Market Size

investor deck

15. Founding Team

investor deck

17. Target Markets


04. Closing Slides

investor deck

19. Why Invest?

investor deck

21. Thank You Slide

investor deck

20. Use of Funds