The project
I worked closely with MockUp.com’s (real name withheld for privacy reasons) founder to design a compelling pitch deck for their series A round. It starts with a traditional problem-solution approach before getting into a detailed competitive analysis: definition of the space, market trends, growth, competitive landscape, and market comparables. The deck closes with details on the founding team and a call to action (amount covered by NDA).
Color palette
#17406D
#88A8B9
#009DD9
#8870E1
“Strategic dementia is a loss of the ability to make rational business decisions because you are not sure of your strategy.”
⸺Christopher Surdak, Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities
01. Intro Slides
01. Cover Slide
02. Intro 1: The Space
03. Intro 2: The Problem
04. Intro 3: The Solution
02. Product and Market Slides
05. Product Evolution
07. Market Growth
09. Competitive Landscape
11. Market Comparables
06. Market Trends
08. Market Intelligence
10. Market Potential
03. Internal Slides: Benefits, Team, Mission & Vision
12. Benefits 1
13. Benefits 2
14. Benefits 3
16. Vision & Mission
18. Target Market Size
15. Founding Team
17. Target Markets
04. Closing Slides
19. Why Invest?
21. Thank You Slide
20. Use of Funds