The project

This Beyond Meat financial and strategic analysis was my final project for the MGMT E-5700 Management Consulting class, part of my Master’s Degree at Harvard Extension School.

Color palette

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“Beyond Meat is a fast-growing plant-based meat company, but market share and strong gross profits aren’t enough to cover high operating expenses.”

01. About Beyond Meat

Beyond Meat Financial Report Slide 1

01. Cover Slide

Beyond Meat Financial Report Slide 2

02. Company Profile

Beyond Meat Financial Report Slide 3

03. Income Statement


02. External Analysis

Beyond Meat Financial Report Slide 4

04. US Revenue and Growth by Product

Beyond Meat Financial Report Slide 5

05. Growth Forecast for the Plant-Based Meat Industry

Beyond Meat Financial Report Slide 6

06. US Consumer Preference for Meat Eating

Beyond Meat Financial Report Slide 7

07. Overall Plant-based Meat Penetration In Chain Restaurants

Beyond Meat Financial Report Slide 8

08. Market Growth in the US


03. Internal Analysis

Beyond Meat Financial Report Slide 9

09. Beyond Meat’s R&D Expense to Revenue Ratio

Beyond Meat Financial Report Slide 10

10. Grocery Retail Ecommerce Revenues (US)

Beyond Meat Financial Report Slide 11

11. Revenues by Restaurant Type

Beyond Meat Financial Report Slide 12

12. Global Fast Food Market Revenue by Brand

Beyond Meat Financial Report Slide 13

13. VRIO Analysis

Beyond Meat Financial Report Slide 14

14. R&D Spending Comparison With Peers

Beyond Meat Financial Report Slide 15

15. Perception of Meatless Products

Beyond Meat Financial Report Slide 16

16. Price of Beef, 2010 to 2019


04. Closing and Branding Slides

Beyond Meat Financial Report Slide 17

17. Contact us

Beyond Meat Financial Report Slide 18

18. Brand Slide