‘Launching Pathwater™ in China’ was the final project for my International Marketing class at Harvard Extension School, and part of my Master of Liberal Arts (ALM) in Management.
This is a product I like with a vision I respect.
Pathwater is 100% responsibly and locally sourced purified water in a refillable aluminum water bottle that stays cold longer. The Pathwater bottle is designed to be refilled and reused infinitely, forging the path to end single-use plastic bottles. In short:
- A sustainable bottle, made of sleek and lightweight aluminum.
- With the purest, reverse osmosis filtered water.
- Refillable & reusable, infinitely recyclable.
Pathwater is forging the path to end single-use plastic bottles, committed to help everyone break the addiction to single-use plastic bottled water.
They produce the purest, reverse osmosis filtered water packaged in a naturally beautiful, affordable vessel that is truly kind to the Earth.
Pathwater is also proud to be manufactured 100% in the US today, sourcing and producing from local resources. As its mission extends into other regions of the world, Pathwater is poised to operate as a local throughout its regions to reduce the carbon footprint.
The project is a marketing proposal for a new, or an existing product or service, to be marketed in a new country. The proposal must seek to demonstrate the profit potential of said new product/service opportunity and the problems that need to be overcome in order to achieve success.
The proposal needs to address each of the following issues:
- Market potential for the product in the proposed national market
- Sales forecast for the first 5 years, product sourcing
- Competition, barriers to entry, political environment
- Favorable attributes of the country for the product/business, problems anticipated after entry.
This PowerPoint presentation seeks to bring out the main findings of this project.
Enter the Chinese market
My recommendation is that Pathwater enters the Chinese market leveraging the 2022 Beijing Winter Olympics.
Only in the main cities
Initially in Beijing and neighboring Hebei province, then expanding to Shanghai, Tianjin, and Guangzhou and other main cities.
Via exporting/distribution. Global Strategic Partnership with Starbucks
Entry strategy should be exporting, distributing via top food retailers, along with a GSP with Starbucks.